Showing posts with label napoleon hill. Show all posts
Showing posts with label napoleon hill. Show all posts

2/28/2015

Get Rich In Spite of Yourself - A Collection

New Release: The "Get Rich In Spite of Yourself" Collection by Louis M. Grafe, Wallace D. Wattles, N. H. Moos, John McDonald, and Joseph Murphy

New Release: The "Get Rich In Spite of Yourself" Collection by Louis M. Grafe, Wallace D. Wattles, N. H. Moos, John McDonalds, and Joseph Murphy

Imagine having everything you've ever wanted.

All the wealth, fine clothes, nice house, good food - everything you've ever thought of having.

And your job or place in life is exactly as you ever dreamed of - you are being just what you always wanted to be.

The way you can get this can be as simple as considering any problem you want to solve just before sleeping and then waking with the solution in mind. Yes, that simply.

James Breckenridge Jones solved the problem of making millionaires by studying the books in this collection, along with Napoleon Hill, Robert Collier, Thomas Troward and others. He boiled these down into a simple "Count to Four Formula" and wrote it down into a bestselling books which went into five editions and multiple printings.

This is a collection of references for anyone studying his classic millionaire-making handbook, “If You Can Count to Four...”

It is presented so that this wisdom doesn't again wall into the way of the famous "dusty tomes" which make the riches of the world available to any who read and apply what they contain -- if they can be discovered again.

In this collection:
  • Get Rich In Spite of Yourself - Louis M. Grafe,
  • The Science of Getting Rich - Wallace D. Wattles,
  • How to Acquire Millions - N. H. Moos,
  • The Message of a Master - John McDonald, and
  • The Miracles of Your Mind - Joseph Murphy.

Your life is up to you. You are what you think about. There are no limits - you can be whatever you want to be. You can have whatever you want to have.

This book, as well as "If You Can Count to Four..." can take you in that direction and give you anything you've ever wanted.

But you have to read and apply.

(From the Forward)

Get Your Copy Today!

trade paperback - 286pg

eBook now available:


http://itunes.apple.com/us/book/isbn9781312403574
http://www.amazon.com/dp/B00MERYPJE

Trade paperback (6"x9", 173 pages) available on Lulu and soon on Amazon and all brick-and-mortar bookstores:
Support independent publishing: Buy this book on Lulu.

About this book:

This book was compiled from several public domain books -

9/11/2014

If You Can Count to Four - James Breckenridge Jones, John Earl Shoeff

If You Can Count to Four - by James Breckenridge Jones

New book release:

If You Can Count to Four, by James Breckenridge Jones


Here's How to Get Everything You Want Out of Life!
  • You can be anything you've ever wanted to be.
  • You can have anything you've ever wanted to have.

Of the millions who have read Think and Grow Rich, thousands have become extremely rich - regardless of the environment they grew up in, or the economic conditions of their times.

The secret to their success was found, tested, and proved by Dr. J. B. Jones.

Jones became a lecturer for the Napoleon Hill Philosophy of Achievement part time, while attending college as a returning Vet from World War II. By 1953, he had tested Hill's approach and internalized it. Using those 17 steps, Jones was able to devise and implement several life-tests to prove its worth to himself.

What is interesting is the spectacular success he achieved and how he set the stage meanwhile for the bulk of the top names who are operating in the self-improvement field today.

This is the common thread which connects Tony Robbins, Mark Victor Hansen, Jack Canfield, Brian Tracy, T. Harv Eker, Chris Widener, Mark R. Hughes, Les Brown, Zig Ziglar, Mary Kay Ash, Bill Bailey, and many other noted millionaire motivational speakers with Napoleon Hill's work.

While Hill's book has been read by millions, the proven value of it has been found by those who Jones and his students trained. It is through their work that the consistent results show up – over and over and over.

What we have here is the actual bridge to success, one which has made and continues to help people make themselves into successes – and even millionaires, if that was one of their goals.

Now you have the entire Bridge to Success in your hands, with just these two books in one collection.

Get Your Copy Today.

Study it.

Live it.

Become and Have Everything You've Ever Dreamed of!


- - - -

eBook now available:


http://itunes.apple.com/us/book/isbn9781312403574
http://www.amazon.com/dp/B00MERYPJE

Trade paperback (6"x9", 173 pages) available on Lulu and soon on Amazon and all brick-and-mortar bookstores:
Support independent publishing: Buy this book on Lulu.

6/28/2013

Trust is a two-way street with no traffic signs

How do you get your clients to trust you? Trust yourself, first.


photocredit: http://tattootheflesh.tumblr.com 

"You can't get without giving." This goes back to Napoleon Hill's "Think and Grow Rich" but also goes back through the Bible's Golden Rule to the oldest known verbal traditions.

One phrasing of it is, "Energy flows where attention goes."

There is also a unique version of it, ascribed to the Emerald Tablet - "As within, so without."

I can name off-hand at least a dozen more authors who have talked about this. The key thing is to put this to work in your own life. Any problem in attracting customers and clients to any business is whether that business owner (and every single employee in it) trusts themselves enough to give away trust.

These old principles survive and have use today as ever, because they describe natural laws which exist independent of time.

Whatever you are in yourself is what you will create around you.

Truly successful, long-standing businesses thrive, survive, and prosper because they are completely involved in the success and survival and prosperity of their clients.

To do this, they first have to let go of any type of "death wish" or self-destructive attitudes they may have been carrying around. (Like being critical of others in any form or fashion.)

Because you will create in your clients those same attitudes - or they will simply move away to no longer have to deal with that.

While some people deal with "relationship marketing" you have to know that it is all based on the point of being in a good relationship with yourself, first. You have to be at peace within as a starting point.

This is why self-improvement books continue to be popular.

Mike Dillard, self-made millionaire at age 28, ascribes this to the "alpha marketer."

Learn to trust yourself and you'll be able to trust your clients. When your clients see you trust them, they will trust you.

Treat your clients like an animal queued up for slaughter, and you'll have constant turnover in  your lists, and be always expending more money to get new customers instead of servicing the existing clients.

Improve your own life and then you can help others improve theirs.

PS. I've got a ton of books at Midwest Journal Press which can get you on your way. Let me know, and I'll send you any free review copy you want of what I have.

4/24/2008

How to make your millions through eBay - first, change your mind...

Making millions online isn't easy - but there's some "secrets" I recently got via my eBay training coaches.

Bright Builders isn't the only eBay training around, and certainly not the cheapest. However, the value I've already gotten seems worth my investment.

I'm not going to detail the training here - this isn't a sales pitch, and you'll find no affiliate link on this post. But I figure that the tons of material here, with web pages, mp3's, Camtasia videos, and all by people who are certified by eBay as knowing their stuff.

While I've only had the first lesson, I've been able to absorb most of what there is no their site and have a good idea where I'm heading with it. Down side is that this training is initially scheduled to take place every other week - which might be a good schedule for most, but I'm a bit more motivated than the regular Joe/Josie.

You see, that hefty chunk of change on a credit card is the key point to resolve. Sure they guarantee you'll make it back, but it requires you work at it. However, the idea that I can make these payments as well as cover other bills and meanwhile quitting my day job is just too much of a motivation for me to turn down.

The life of a wage-slave

Let's look at what 90-some percent of our nation does: slave for their wages. Essentially, you are giving away roughly half your waking hours each week in exchange for usually a fixed pay scale, which you hope increases each year to keep up with inflation.

Practically, you are a wage-slave and frankly are just pissing your life away. I know of people who work a factory job and set it up to get overtime for more pay. So they're working 50+ hour work and probably live no more than 1/2 hour's drive away (add an hour to their work day). Say 60 hours a week total. Now that means that their weekend is half-used up, giving them a single day of rest and then back at it again. So you can buy that big boat for the lake - you can only use it two or three times a year.

Let's talk taxes. Figure at a subsistence level, you're giving up around 30% of your pay every year to the government, most of which you'll never see again. And figure that as the government isn't popular with anyone (even those who work for it directly), you're just tossing 1/3rd of your money down the tubes. Currently, when you get overtime, it throws you into a higher tax bracket - so now you're throwing 50 % of the money you make away. At $30,000 a year, you keep $20K. At $50,000 a year, you keep $25K.

You work 50-60 hour weeks to make that $50K. So your weekend is roughly 10-20 hours usable time.

One story I was told: a girl went to college to learn the best-paid job possible - dental hygienist. After working for a year, she found out that her take-home pay was the same at full time employment as they would be if she only worked part-time. So she cut back her hours and spent the rest of the time either surfing or skiing. 20 hour work week, 50 hours personal time.

That is the insanity of paid employment - working for someone else. The more you work, the less you get paid. Adding another part-time job just kills you off slowly. No time for yourself and the taxes and deductions are as much as they can possibly take from you without sparking a revolt (known as election upset).

How working for yourself is viewed by the government

Really, this is the best way to get the most use out of your earned income. You earn it however you like, not trying to fit into a uniform schedule and dress-code that someone else considers optimal (Can you say: "Would you like fries with that?").

The government actually wants you to go into business for yourself. That's why they give "perks" to corporations. They want you to form a corporation to get the tax breaks you deserve.

Corporations are legal entities - meaning they are viewed as a person legally (where the "corpse" part comes in as part of that word). Now, despite all the class-warfare going around, you never really tax corporations. Every tax you put on them simply raises their costs - which is passed onto you with higher prices.

Corporations aren't taxed on total income - they are taxed after expenses are taken out. (I'm shorthanding this tremendously, but the basic fact are sound.) AND, the government gives out tax breaks to encourage corporations to act, invest, spend in certain ways. Like advertising is all written off, even if it didn't result in increased sales. And charitable donations (like to a non-profit you are on the board of) come out before any taxes are paid.

If you set up your corporation in states where there are no corporate taxes, then you only have to pay the Federal taxes. Now I'm telling you here to go ahead and pay all the taxes you're supposed to - but don't set yourself up to pay more than you have to.

An online business doesn't have to have an actual physical location. So you could live in one state and work for a business in another. While your servers (and bank accounts) could be in a foreign country. So, depending on the laws, you can actually set up your business to operate at a bare minimal tax level.

Or you could continue paying out the wazoo as a wage-slave here on Planet Earth in America. (And several countries have even higher personal income taxes than ours - but we are one of the top corporate taxers that exist.)

My point here is that you should be working for yourself and not the government or anyone else. Our government is telling you to set yourself up as a corporation and then contract your labor to another company - or better yet, create a new product people will buy and then sell it to them. The highest penalties they have are for people who make a lot of money personally. So you're not supposed to make money - your corporation is. That corporation is supposed to reinvest (spend) excess income and not show any income on paper. (Funny enough, it tells workers to stay poor and so pay less taxes, while corporations are supposed to stay "broke" on paper - to pay less taxes. That's just the way the system is set up.

Who actually pays taxes

The smart rich own nothing and all their expenses are paid by their corporation. They don't have earned income and so can't be taxed personally. The dumb rich pay exorbitant taxes personally, due to the amount of salaries they earn. Sure they have more money, but they don't get to keep much of it. (Politician Edwards falls in between. As a multi-millionaire lawyer, everything went to his corporation, and he paid very few dividends to himself as the only stockholder. As a politician, he campaigned for the poor, but was unable to keep his own finances secret - like the size of his house, you could see it all from a distance.)

Reagan changed the tax laws because of the problem he ran into as an actor. Finally landing a great movie role, he found that over 80% of what he was going to make went straight to the government - he was going to keep very little of it. Shortly after that, he got into politics through the Actor's Guild, and then as California's governor.

Anyway, I didn't intend to spiel on and on about taxes. It's just a point of control. Other people have it, you don't - that is, if you only work for earned income as opposed to going into business for yourself.

When you're running your own business, you can say what goes where and what expenses you are going to make - as a corporation, you keep all your money until you are done spending it and then you pay taxes on what's left over. As I mentioned before, taxes are viewed by the corporation as another expense - they are figuring out what's going to be left over to either reinvest or pay to stockholders as dividend (which can then be taxed by the government as personal income).

Who pays all taxes, actually? The employee - that working class individual and those white-collar people, all those who work for someone else and are told what to do each day as opposed to making their own decisions about what they want to accomplish that day and why.

As these politicians tell you so-and-so should pay more taxes, realize that it's probably you and me she or he is talking about.

How to really control all your own income, profits, and taxes.

Work for yourself - fire your boss.

The solution for retired boomers with fixed incomes is to put a small percentage of that aside to play with and invest in real financial independence. What they do have in spades is time. So take that time and convert it to earning income again. But what you do to earn income will mean changing your mindset from employee to entrepreneur.

If you thought taxes were bad, this is even more insidious.

Basically, you've been trained to be an employee (and dutifully pay taxes) your entire life - from the moment you were born, all the instructions and coaching and lessons you've had were entirely and completely designed to make you a creature of habit - being able to sit in a box or on a line and take whatever is dished out.

Factually, one author traced back our current educational system to the Prussian military model, which was used to create a single military force from the separated states of post World War I Germany. (Which force was then used to create World War II.) Seems the old general figured that if you kept people segregated by age and then trained them in large groups, they'd be all set to obey orders as a company or platoon.

In reality, the best schooling is proving to be home schooling (who wins all those spelling and geography bees?) and programs which are self-paced give better results. Lock-step training keeps the bulk of the class tied down to the slowest member (who is constantly getting D's and hearing about it).

But turning over a lifetime of training isn't all that hard - it takes persistence, but you've retrained yourself constantly during your life. You just have to find out how to take control over those tools you've been using all along.

Your own personal re-training tools to change your life (and make you as rich as you want).

  1. Nothing is permanent except change - and it doesn't keep a steady pace (change changes, too).
  2. You can change any habit in 30 days, regardless of how long you've had it.
  3. Your world view is reinforced by your surrounding environment.
  4. But your own thoughts are dominant over everything else. Everything else.
First, there is no permanency - stuff is changing around you all the time. Notice how that change has been speeding up lately? And it's not just the Internet - things had been speeding up before that. Probably the Magna Carta was a key point, but perhaps the Tipping point was that carpenter from Galilee... Don't know. It took us ages to get out of the Stone Age, but not as much time to move from sailing ships and global empires (East India Company) to airplanes and global corporations. And now anyone can sell to anyone else on this planet and get a product delivered that they didn't even make themselves or own the company that did.

So get over any idea that you have retired (or will retire) into some sort of Security. No security ever existed - but you do have choice. Everyone was born with Free Will - it's what makes humankind that way (and not our opposable thumbs). (And forget the idea that Social Security will be around or that you are going to be allowed to spend any of it. Nice having governments, but it's damned hard depending on them...)

Second, any mental habit you have can be changed in about 30 days if you consistently work at it. That's one serious truth. "The Secret" DVD had that number come up consistently. When I researched it out, it turned up studies by various universities which covered the findings that any mental pattern or habit or conditioning would change in 30 days (gradually) if you regularly reinforced a substitute pattern over the top of it. People were enabled to quit smoking if they consciously got a drink of water every single time they had an urge to smoke. And there are other examples. But the key point is to daily and probably several times every day (yes, that's every single day) for at least 30 days put a new pattern in effect and consciously use it - and whatever is keeping you from achieving that will dissipate or move to the background.

Third, your environment is constantly reinforcing whatever you think about yourself. For that matter, whatever you think about the world at large. Now I'm not stating you can change a Democrat into a Republican if you constantly surrounded them with campaign literature and videos - oooh, that's not a pretty picture either way... But you've surrounded yourself with stuff and that stuff is telling you the same thing back. Want to get over a nasty break-up? Get rid of anything around you that reminds you of that person. An age-old trick - taking a long vacation was also the same cure. Look around your work space, or your home and see what you have sitting there. Want to change your mind? Change your space - rearrange the furniture and fittings, or get some different ones.

Fourth, the oldest "secret" is that your thoughts make up your life. Sure - follow Earl Nightingale's "Strangest Secret", which he got from Napoleon Hill ("Think and Grow Rich"), which he in turn got from Charles Haanel ("Master Key System") and that came from Thomas Troward ("Edinburgh Lectures") who figured it out from studying each of the major religions' scriptures in their own language. Of course, even older than that is Huna, which shows that this idea has been floating around since before recorded history.

Look around your life - what you think determines your actions, which determines your results. Any attitude (or lack of it) is the difference between winners and losers in any competitive sport. Geniuses have generally a very unique approach to life, composed of both intuitive inspiration and persistence toward a goal only they can see. In both cases, it's the personal attitude which launches the progress toward the result (or impedes it).

How to apply this to make yourself an entrepreneur - and a lot of money meanwhile

The trick is that most of your attitudes are on automatic. Meaning that they have become habits.

But, you recall, habits can be changed. The trick is to set it up so that you constantly remind yourself with what you want to be, do, or have as the result. This used to be called "affirmations" - which have been widely panned because people didn't understand how they worked and how to make them work.

The first thing is to set up a vision statement that works.

Just like sales and marketing - people respond to emotions. So you really have to get into the feeling of being, doing, or having whatever you want - and in the tense that it's already there. (Check out "The Secret" DVD for more data on this - but Earl Nightingale also covered it in his "Strangest Secret" recording, available for free online.)

Now, you set up your vision statement and read it with the feeling it's already occurred - you know, full 3D full-on vision of it - two or three times every day. Follow the synchronicities and intuitions you get on this as you go.

The next thing is to have a plan. Work out backwards of what you need to do in order to achieve or acquire what you want. Getting a million-dollar income is going to mean starting out with some income weekly that you produce yourself, independent of any job or pension. Use your time, invest it, and provide some valuable service others will pay you for.

Go over Napoleon Hill's "Think and Grow Rich" again - those sections having to do with planning. The old adage applies: Plan your work, Work your plan. That plan has to align with your vision statement, has to back it up.

Review your plan weekly and write a list of To Do actions which will move that plan forward that week. And take that weekly To Do list and create daily To Do lists and follow them. Work these over back and forth - and start making that plan create your vision.

Those three steps: Vision statement, Plan, To Do's - these are everything you need to do in order to change your world into what you want it to be.

Yes, just that simple.

Now, about that environment you live in... You're going to want to do some changing here. Whatever you've put around you has or hasn't helped you become where you are today - looking at making yourself into a millionaire or at least financially independent.

Look over what you're reading and listening to (including your friends and in-laws) to see if these are helping you or hindering you. If they aren't helping you, replace them with something that is. Listening to "shock jocks" on the morning commute and horrendous news and weather on the evening ride home - these aren't making you rich. Period. Replace them with recordings by Brian Tracy, or Robert Kiyosaki, or anyone who has made themselves rich and can now talk the talk honestly.

Same at home. TURN OFF THE TV. Period. Doesn't get you anywhere. Get your news from the Internet - but don't spend forever getting it. Instead, set up a system which will give you inspirational or educational MP3's so you can transfer them to your car for the commute and also listen to them as background data.

Set up your computer to give you all the PDF's on marketing and financial planning you can find. Study these. Buy books (or check them out from the library - cheaper) and read them regularly to find out what you could be and should be doing to achieve what you really want out of life.

What you're doing is reinforcing your vision, making it become a reality around you. Bit by bit - much like building a tall and wide brick wall - that reality will start showing up around you.

Don't look for the immediate. It can happen, but look - you've taken a lifetime to program yourself into the state your end. All you've done, month after month, is to reinstate and strengthen these patterns and habits. So it might take a bit to undo it. But you'll see progress if you look for it. And when you see it, reinforce it.

Summary - let's recap:

1. You can change your world, nothing stays the same. Just take control of the change process.
2. Figure out what you want out of life - write this out in the past tense.
3. Review this daily, getting all the emotion of that - as if it's there right in front of you.
4. Get a plan that works for you so you can achieve this vision - revise it as many times as you need to when you find it needs improvement.
5. Work out weekly and daily To Do lists to get that plan accomplished. Get these done to result. Move them forward until they get done - or find out why they aren't and rectify that reason.
6. Surround yourself with supportive material - change your environment to help you make that transition into your new life.

Once you've got all this done, you can then simply change your vision to encompass a new goal. And then repeat those steps above to get that new goal achieved.

These steps aren't original to me - the authors I've mentioned above all said this same thing in their own way. And these principles are in all the major religions and philosophies on this planet.

Look, there are a lot of people wanting to help you improve your life. Tons of them. There are thousands of books and recordings which do nothing but call out for your to read and listen to them. Pick out the ones which will help you to form that new life. Study, read, listen to them. Absorb them.

And then start looking for hints, clues, and surprises around you which say your new life is arriving...

Best of luck to you and - Good Hunting!

4/15/2008

Using eBay to create an Online Millionaire - a course on the fly

Creating an eBay Online Millionaire - and writing a new online course meanwhile

Of course, all this eBay research is going to mean what I extensively revise my approach to making online millions. Because as I try all these things, I find out new things. While I've researched and written all the different ways to get something going, that hasn't happened for me - mainly due to my own lack of back end. And so the structure which I'm getting through this coaching is where it all comes to play.

The other reason for my slow start was the lack of a Napoleon Hill "BURNING DESIRE" (his emphasis). I've another post to write about this subject, over at my Modern View blog, but suffice to say that until you really get a fire under your own butt, you won't quit sitting on the smoldering logs. People, even me, don't want to move out of their comfort zone.

Means that my mental notes for An Online Millionaire Plan Course (when I get around to it) are changing pretty radically. When you get down to the bottom of this post, you'll see why. But it doesn't change the basics - just puts new light on them, as well as a different emphasis. eBay is just another route to your millions.

Keywords and building your website

Thought I'd pretty much figured all this out, but then I got this nice summary in a recent email I got from Bright Builders (which I've reformatted):
  • Keep your title tag short (8 words or less) and ensure it is compelling.
  • Use the keyword that you are targeting only once in the title.
  • Use a compelling meta description tag. Keep it 10-20 words in length (this text will appear below the title in a search result).
  • Use the keyword phrase just once in the meta description.
  • Use the keyword meta tag, but keep the keywords generic.
  • List five or fewer keyword phrases in the keyword meta tag.
  • Avoid unnecessary meta tags.
  • Build up your viewable content to at least 450 words per page.
  • Use the keywords in the content naturally, so the text flows.
  • Do not keyword-stuff your content, or you may turn off your visitor.
  • Launch a campaign to get links to your site and be consistent with it.

Matt Cutts, senior engineer at Google: "If you create a web page that is well designed, and the content is informative and is exactly what the searcher is looking for, we will do our best to make sure that your page comes up in the top ten. However, don't think that you can just throw up any page or copy content - the text must be original."

It's always the Buyers' Market - Attracting buyers versus shoppers

Peculiar to HammerTap and eBay is that you can see what keywords actually brought buyers to your site - versus shoppers who are "just looking." Buyers are what you want. And buyers already know exactly (or pretty exactly) what they want.

Which brings us to how viewers have evolved along with search engines. Keywords are hot, but keyword phrases tuned to your product are the hottest way you can have to get people right to your auction in eBay. Viewers (especially buyers) are now search engine savvy. They don't just type in "motorcycles", but will enter "Honda 350 All-Terrain". So your long-tail keyword (as if you could still find such a motorcycle) would actually get your buyers. Being tops in "motorcycles" will get you shoppers. Doesn't mean you don't use "Honda 350 All-Terrain motorcycles" if you routinely wind up top in rankings - but realize that bringing more shoppers to your site will increase your traffic, but drop your conversion rate. So shoppers actually just suck your bandwidth and don't pay for it. You want buyers.

HammerTap helps you find buyers because it shows how the keywords are related to sales (and/or lack of them). You can actually research down and find which keywords were associated for top completed auctions for that particular item. And then build your title from those keywords - only.

A point here. Each and every successful auction in eBay (barring a handful of exceptions) only sells long-tail niche items. Buyers buy, shoppers just keep shopping. Buyers are pre-sold. Shoppers are impulse-based. Buyers pay for bandwidth (and hosting fees). Shoppers suck - bandwidth. True, shoppers can be converted to buyers - but let's take the easy route: invest in buyers and shoppers might also show up. (If you invest in shoppers, the inverse isn't necessarily true.)

So your title is simply long-tail niche keywords.

Now this rolls right into everything we've already been covering in An Online Millionaire Plan. The money is in the niches, not in the mega-marts. You can take over search engine real estate for niches, but ignore trying to take over the big (shopper) keywords.

There are apparent exceptions. I was pointed to the term "gavel". And a website owner has that keyword for his site - and was trained though Bright Builders. But look at that keyword. It's a one-word niche. It won't be found under "hammers" or "judges". The guy has a site completely devoted to selling gavels - straight up and deluxe presentation kits.

But when you make a long-tail niche keyword phrase and optimize your landing page around it, then you have buyers only coming to find that item there (or accessories for it).

The strategy with eBay (and how you become an Online Millionaire through this) is to then sell on eBay as a lead generator - and then get reverse funnel buyers to subscribe to your site. You make clients of them (plus the other bidders to your auction).

Build your big site - but do it one product at a time. You don't make money selling only sizzle - people ultimately pay for steaks.

This gives us a sequence. Set your site up with a handy shopping cart - but have single, individual landing pages for each site - which are keyword optimized (including theming) for that long-tail keyword. Every single link on that page is optimized, including all affiliate links to similar products. But unless they are going off your mini-web to an affiliate, don't give them an option to go somewhere else.

(One strategy is to give them a link off site - but have this with a giveaway that they can subscribe to a mailing list to get... before you let them leave - and then send them to a search engine page with your links on it. Idea behind this (not mine, but still clever) is to give them a back button right on your site - but then expose them to more offers, so you are servicing your customer, but it's on your own terms. I suppose you could send them to your list of auctions, which would put them back on eBay...)

Mastering Trends - versus "following the buzz"

"What's hot" is a misnomer. The flame isn't the hot part of a fire - the heat is actually given off by the coals. Following the "hottest trends" is a sure route to ruin. Because this is where everyone is heading with their own marketing.

Recall the datum of Product Life Cycle. At the beginning there isn't a lot of supply, but the demand is increasing. Getting into the market right now will cost you a bit, but there is a lot of money to be made because demand is outstripping supply. At the peak (when it's finally noticed as "hot"), the supply is wide open with lots of distribution points - and profits are thin, mostly in the Big Box stores who already have customers (creatures of habit, remember) who shop there - and buy other stuff while they are "shopping". The third section is where it goes into a niche product. Most people probably already have that product, but will be looking for accessories or spare/replacement parts. (Late adopters are another subject entirely - but another reason to sell after it's "cooled off" a bit. Take advantage of others creating the market for you - it's their advertising dollars, not yours.)

You always, always, always want to find high demand, low supply. These only exist on the two sides of that peak. You don't follow fads and make any money at it.

But trends are not just "what's hot".

Trends have human social reasons for existing. They do not burn out like fads and "hot" items. Trends can be tracked. Fads are a blip on the screen - straight up and straight down.

Christmas sales patterns are repeating trends - as are most holiday-shopping "seasons." These are recurring waves of sales with peaks and valleys. On the Internet, these waves have been getting bigger every year since the Internet started - which can be said for brick-and-mortar sales during the same periods.

[Pure controversial statement: Global temperatures are natural trends, they shift every thirty years or so from hot to colder and back - within the realm of a few degrees. Al Gore and his "prestigious" awards are a fad - and he got those awards after the hottest year on record (1998, per NASA) in the last few decades. ]

Trends drive product sales. You look for trends first and then the products which are part of that trend. Only then can you source for profitable individual items to sell.

Now, environmental awareness is a human trend. And "green" products are becoming more and more common. Stuff made with recycled materials, or use less energy. Or converting to biofuel (like diesels which can run on vegetable oil - not expensive ethanol).

Boomers are a trend. And Europe has a worse boomer problem than the U.S. - their immigration problem is also much worse than ours. Boomers want to retain their health as long as possible with a high disposable income to buy it with. Gen "Y", Gen "X", etc. have differing wants and needs - but they aren't as big a demographic and won't be.

There are eight drives (mostly) for trends:
  • consumer/customer/client wants
  • consumer/customer/client needs
  • lifestyle changes
  • (shifting) demographics
  • new technologies
  • innovations
  • long tail niches
  • economics
Notes on these: Wants are different from actual needs. The old saw is that "we buy what we want and then justify it to be what we needed." Food is a need - "fast food" is a want. New technologies are bringing tons of new products to view - and new versions of old products combined with newer technologies. Any niche you have is splitting as it grows into long-tail niches.

Now you don't have to be trendy or a trendsetter to study and research trends. It doesn't take more than HammerTap and the media you already use to study trends and know what is going on (although once you get the gist of how this is done, you'll start seeing trends in every thing that comes across your lines). And this should be part of your regular research habits.

Here's three trend-spotting websites:
http://www.trendwatching.com
http://www.influxinsights.com
http://www.trendhunter.com
Some of these are "interesting" to say the least - themselves verging toward fads, but these should get your head out of any rut about what you think acceptable trends are.

What you are doing is to set aside your own personal biases and just observer buyers buying. You have to get around whether you think that trend makes sense or not, or whether you'd personally buy it. Forget "what's hot" and look for "what's selling". Just look down your magazine racks and you'll see what is being pushed by advertisers, based on their market research. Also, look for trade publications - find the trade publication for your product by typing in your product (in quotes) and then "+ trade publications".

Once you find how trends are moving, get some sample products (especially as you check through HammerTap) test-market them, and then sell them if they are profitable. Thinking creatively will give you so many more ideas about what could be sold. Checking your percent completed will give you an idea of these. However, note that you might be ahead of the curve and you will have few auctions - so the studies may not support it.

But this is where last year's auctions come in. Look for similar products that have sold in the past and this will give you some idea of how it will perform.

By studying and taking action on the trends you notice, you will actually put yourself a bit ahead of the curve - a very profitable area if you predict it right. What you will notice that these 8 points above will cross-connect to give very long-lasting trends. (New technologies for boomers...) Getting into a product line first will give you great products until that line gets saturated. You can continue selling it as a regular item on your website, but by then your auctions will have new items you are testing and buying by bulk when they do prove out.

Idea here is a simple set of basics:
  • Start trend-watching as a back-of-the-mind habit.
  • Look for products within that trend.
  • Test-market and sell new products for a rising trend. (Or look for accessories or updates to supplement a declining trend.)
  • Trends morph and change - so your trend research and product testing need to be constant in order to maintain maximal profits.
  • Keep an eye out for repeating social trends such as buying seasons. Keep up with the advertising schedules of the Big Box stores. Remember, individuals move faster than the big stores. Be aware, be prepared, and be insanely profitable.

Holiday selling doesn't mean redecorating the trees in the front yard.

Christmas and other holidays repeat their trends (above) and are insanely profitable if you plan for them. By researching last year's shopping statistics, you can expect to improve your preparations for this year's sales. Per report, more and more people are venturing online to shop. One report has it that over 40% of buyers intend to buy something online this year.

Biggest sales days: (in order)
  • Dec 13th, Dec 4th, Dec 11th
Biggest traffic days:
  • Dec 13th, Dec 12th, Dec 11th
Biggest conversion days:
  • Dec 12th, Dec 11th, Dec 13th
Biggest week:
  • Dec 4th - 10th
This doesn't mean you only sell and prepare for Christmas - but you can and should research for sales days (Mother's Day, Father's Day, Memorial Day, etc.) which are global or American peak sales points - and then figure out what you can sell.

Once you have a holiday shopping period nailed, you can then look through top categories for 90 days worth of sales through that period. Look for maximal success rates and prices.

You're looking through your analysis to find a few key things:
  • what auction type to use
  • what ending day (and hour) will be best for you
  • how long a listing duration should you use
  • is there a starting price that creates a bidding frenzy
  • keywords which produce the best hooks
  • listing features which work (and ones to avoid)
  • what's the most effective category to put your auction under

All these are answered in the HammerTap program - and I really recommend you study their tutorials from their forum. That's the homework I've been doing for these eBay posts - in addition to everything BrightBuilders has and my own collection of ebooks.

What you do in searching past sales is to take snapshots of three-month and then weekly periods to see how these change over time. Look at the dates above. Now people start shopping for Christmas in October - and don't forget about Black Friday, as well as the shopping after Christmas when there are probably less competitors (who buy the idea that no body sells after Christmas). In short, don't neglect to turn over every rock in your search for the best time to sell.

Your mileage will vary depends on your own research. (And every single item performs differently.) But ny getting these snapshots (and HammerTap saves each report so you can jump between each one), you can see trends. As you keep up such research, you can then find other peak selling periods for your particular item. Again, look for completed sales versus average price. Where there is a high competition, these will change. But through your own analysis, you can find where the peaks and valleys are.

This post shorthands the subject quite a bit. And if you've not seen these forum presentations, then I've got you completely mystified. Once you see the power of this program, you'll be hooked like me. (But I, on the other hand, have already invested in this and have to recoup that investment - so you can see my own necessary excitement in this.)

Another approach is to search through categories to find best-selling categories - then pile through these to find what items in those sold the best last year. Chances are, if they have new items this year, they'll have similar sales potential. (But don't go out and buy a container of these things without doing very thorough research first.


And what does this say for your SEO efforts and your social media promotions?

Frankly, a lot. Ok, so I don't know at this time that when you optimize a sales page using your keywords for eBay that this translates right across to top search engine real estate. But figure this - maybe you don't particularly have to depend on search engines to have people find your site. Get the top for that keyword in StumbleUpon, Digg, Reddit - and then have these social networks send you traffic. Maybe you only get shoppers - but on the other hand, if you are consistently setting yourself up as an expert in this area (particularly if you are posting articles and making Squidoo lenses, as well as comment marketing), people will be following you in Twitter and these others in order to see what you are talking about these days.

But you go ahead and social promote every single product sales page you create. Again, your sales page will probably be written as a product review page - and then have a link to your "buy this product now" page. (And wouldn't it be great if you did a comparison page and sold either all of these products or were an affiliate for each one/some of them...)

Why I tell you constantly about social media promotion is that either social media are replacing search engines, or search engines are going to expand their use of social media to find better content to display. Either way, if you aren't on the social media bandwagon, you won't be able to keep up in the profit parade.

But if these eBay keywords are the same - and remember, they are long-tail niche keywords - you are going to get buyers coming to your specific pages to find what they are looking for. And while they are there - they can bookmark your page and sign up for your mail list and become your client.

That's the underlying basic to everything we are covering here. You want to attract buyers who come and spend money on your services (or a company you are an affiliate for).

Again, eBay or not, you'd build your main page first (an ecommerce engine of some sort) and ensure it has a mail list subscription opt-in (and all the necessary analytics connected to it) and then start building individual product pages, which all link in and give link-love to your main page. You are building a mini-net, one product at a time. Now your eBay sales drive business over to your product info page - which sends it to your ecommerce page. As you continue to add products, they build up your page rank and bring you more attention from the search engines. Videos and slidecasts and blog posts and Squidoo lenses will also bring traffic to your product pages. Hopefully, you are attracting buyers in all this traffic.

eBay, then, is a simple reverse-funnel lead generator for mail-list subscribers - which you can then up-sell and cross-sell over and over and over. When you plug this into your existing online marketing structure, you build a devoted and profitable client-base. And that is how you become an Online Millionaire. And any millionaire will tell you that you diversify your income sources - so eBay is only one way to get buyers and subscribers. (Boy, that paragraph would make a nice ebook, wouldn't it...)

Getting your feedback rating up quickly - an investment.

I've run across a simple feedback method - essentially, find low-cost items that are ending soon with no bidders. Search eBay and find:
  • Items with no bids on them.
  • Items that you want!
  • Or, items that NOBODY would likely want (better chance of being the winning bidder!)
  • Dutch Auctions (will usually guarantee you a winning bid)
  • Auctions that are ending soon.
  • Auctions that allow payment via credit card (quick transaction)
  • Sellers with a high rating!
Then, when you buy the item pay immediately - and ask for feedback with your email.

But watch out for high shipping. Don't even bother bidding if they have something far over the normal shipping costs. (Oh - and if you are smart, you can re-auction that item, or give it away as a bonus...)

You do want to get your feedback rating over 50 as fast as you can, which can come from sales or buying - so invest in your feedback and it will do you well.

Note: a little product research can net you some tidy profits by buying cheap on eBay and then turning around to sell it high - based on what you already know in this area. Lots of people buy right on eBay and turn around to sell it. So your investment in feedback can double up when you sell it for a profit.

FAQ - Frequently Asked Question Pages

Here's another tip. If you're selling a lot of something, have a FAQ page which answers all the routine questions. Now you can always tack this onto the bottom of your Review page as well, with in on-page link to that section (and another one there back to the top). If you do a standalone FAQ page, it should be worth your social media promotion - and grab its own search engine real estate, sending its link-love to your main page with a no-follow link back to your sales page for that item.

The efficiency of a FAQ page is to save you time in answering questions. You answer the first question and tell them that there is far more information on the FAQ page. However, by including the FAQ at the bottom of the sales page, you can save yourself the emails.

On the other hand, being able to communicate with your bidders will actually give you a personal contact, the chance you need to build the relationship. And your email signature will give them a chance to see your other sites - as well, sending them to your FAQ page (or back to your "more information page" about that product on your own site, you have a chance to make a direct sale or get them to subscribe to your mail-list (give them a bonus, etc.).

Your credibility and your articles can increase sales

Increasing credibility of your website can be done by hosting your own (or others') articles on your own site. If you can link to articles about this product or related products right on your own site (which then link right back to related sales pages, plus specials) will then tell your customer that they can come to this site for more than just buying a product, but actually how to use that product in their own life. As you do research on this area, you can collect up data and then write 500-700 word articles handling a specific point about that product - with hot links to any product you mention by name.

Oh - and did I tell you that these articles then are social promoted to get you more link-love?

(I wouldn't, however, go so far as to host your own forum, since you have to moderate these to keep out the spammers and riff-raff.)

Other uses for eBay - why become a salesperson.

This gives you an overall experience in selling stuff, becoming a merchandiser. That is all Sam Walton did when he founded Wal-Mart. (His first store was a failure, by the way.) But Wal-Mart is constantly finding the sweet-spot, how many people will buy what at what price. Same as eBay particularly when you use a key research tool like HammerTap.

Our culture currently develops a very low appreciation for salesman in everyone. (Right down there just above lawyers and rocks.) So people simply don't appreciate this very highly-paid tradition and occupation. (See Earl Nightingale's "Strangest Secret".) But as you get over this trained-in aversion, you can then build up your back-end to support this vital, highly-remunerative activity.

That is the essential that I've had to overcome as part of this Online Millionaire Plan. And probably one of the reasons I stuck into my product creation activities instead of building my back end when I started out.

But however you do it, forcing yourself to get in there and sell stuff is good for you. On eBay, it's a bit easier than going door-to-door, since you don't have to meet people face-to-face and can simply do it from a number-crunching aspect through HammerTap.

Now with the proper tools, eBay doesn't have to have a burn-out aspect. Drop shipping and HammerTap take a great deal of the stress out of this area. You want to be efficient with your time and earn the most money from your listings.
  • Not selling (50% of most auctions currently complete with no bids right now) isn't an option you want to have.
  • Having to package and ship stuff personally can get tedious.
  • Spending a great deal of time finding salable items at yard sales and auctions - hoping you can get a good return from them - is a bit stressful and can load up your garage with some very interesting non-moving items.
If you organize and get the proper tools, none of these common aspects of eBay auction work should bring you down.

My key point in this is to get a coaching program to get you over the hump of selling on eBay and helping you build your backend to make it all happen. The program I dropped into, Bright Builders, has a top track record in this area and a website with so many different resources it can fill several CD's with that data.

But it's pricey - which makes you commit to making yourself a success with it. Sure, they guarantee you'll make it all back. Know at the outset, though, that YOU are the one who is going to getting that work done.

Once you've swallowed that pill of getting yourself to sell to make back the money you just loaded up your credit card with - then you can make some forward progress.

And that's why I recommend it.

Is all eBay sales this number-crunching effort?

No. And you don't have to be an accountant to succeed in what you're doing. But my enthusiasm for HammerTap is that anyone can now find exactly what sales, what time to sell it, what keywords to use, what hour to sell it, how long to sell it for, what special mark-ups work and which don't, etc. etc. etc. You just can't get this data to this degree and quality by looking up completed sales on Ebay and then guessing.

So get a bit twisty in this and get some real analysis going. Sure HammerTap costs by the month. But then - if you're making monthly income, it tends to pay far beyond your monthly investment, doesn't it?

It's the road to power selling - and their own studies show that existing power sellers have improved their own sales by 40%, while cutting their listings by 50% - making more money with less time. Neat.

- - - -

What's next?

I've basically exhausted all the stuff in my library and the forums at this point. Now I need to practice and put all this stuff to use. I'll also be getting into my own website and posting some stuff shortly (today) in order to have a rudimentary site ready to send my clients to.

That's what you can look forward to in my next post...

4/11/2008

Basics of an eBay Online Millionaire Plan

Why use eBay to as a key starting point for an Online Millionaire Plan?
Because it's an established community of buyers and sellers. Almost all the bugs have been worked out, saving those which scammers and spammers have recently flocked to.

Means you can easily and quickly get established with a profitable base, for the low entry cost and know-how every work-from-home Online Millionaire is starting out with. That's why more millionaires are being made through online or online-related venues than brick-and-mortar - low entry costs.

And, where you start with a profitable business, you can then leverage that positive cash flow into other venues. Also, this could replace your day job so that you can then spend more time (with less stress) perfecting other marketing approaches.

I "eat my own dogfood" - with relish.

This hit me when I posted a comment to someone's blog that social marketing is a oxymoron, since you can't build a market, only promote and find unqualified leads through social networks. It's the nature of the "beast". I stated there that anyone looking for sales should go where there is an active sales community, one full of buyers, like eBay.

That was a haunting comment. It was one area of making an online fortune which I hadn't investigated. A lot of that due to the other venues being exclusively concerned with making it on their own, another that auctions hadn't "been my thing," since they seemed filled with a lot of work in order to make any money - the cost-benefit ratio seemed a bit low for what I had to do in order to earn money in that area.

However, when I started looking for data in this area, I found that there was a great deal more data about this than just going to yard sales and putting stuff up for auction - hoping it would sell big. And by cursory investigation of eBay, I saw that a great deal of auctions were completing with nothing bought. You pay your 35 cents and takes your chances.

Auction basics: buy low and sell to the highest bidder - profitably.

Interestingly, I had actually started this research years ago when I stumbled upon a bootleg copy of "Deep Analysis". Like most bootleg copies, it was dated and didn't run all that well. Promising, but not ready for prime time. However, during the years, this had matured into an intensely viable research tool for finding hot areas where there were high numbers of bidders for certain items routinely. In short, you could find profitable "buzz niches" where sales were brisk and hugely profitable.

But where to get these products cheaply and in volume?

While Deep Analysis matured, another company, called WorldWide Brands, had grown from the itch that its founder, Chris Malta had to scratch. You see, Chris realized that his highest profits would be to buy in bulk and sell individually. Simple. Basic to all commerce. However, he had difficulty in finding wholesalers who wanted to work with individual eBay sellers. Either they didn't understand the market possible through affiliates selling their products directly through eBay, or didn't understand the scope of eBay - or were being represented by scam artists, who were simply out to make a buck.

What Chris did was to find the real manufacturers for these items (not the corporate brand names which are on the label) and then contacting those manufacturers for a list of wholesalers they recommended. By contacting those wholesalers, he was able to piece together a list of companies who would actually work with individual eBay sellers.

Chris's work continued, as it was personally profitable to him - but also because he had found a niche others appreciated: validated sources for bulk wholesale items. And so his company now maintains the largest database of its kind in the world - some 9,000 (yes, that's 9 thousand) companies willing to sell directly to individuals so they can re-sell them on eBay.

You might now be asking yourself, "but those pallets of goods arrived on my front step and I filled my garage with these - great. What if the market tanks? Not to mention the fact that I still have to package and ship these by hand."

Ok, we've covered that slightly above with Deep Analysis - research before your buy. But Chris also had that same problem and worked around it with a couple of solutions:
  • He found companies which would drop-ship your item directly to the customer with your name on the package. You sell it on eBay, contact the company, they ship.
  • He worked with the larger companies to create arrangements where you could buy partial pallet of goods (or just a single pallet instead of twenty). So you can start small and keep on top of the market as it changes, while your overhead (time and money) of shipping is kept low.
Chris Malta's Worldwide Brands isn't the only company like this out there - but it is by far the biggest, well worth their 0ne-time fee for access.

Ok, back to our story of the new eBay Online Millionaire:

Now, I'm going to tell you in the next few posts, of my own experience with this area. I've already published several books on becoming an online millionaire, but have also stated that all this data needed to be tested and verified. I know that the people I've studied had become millionaires through using this data - and either made their millions through the Internet, or added more millions to those they already had.

But most of these didn't really leave a viable blueprint behind them of how to make your own millions.

And that's where my own frustration (at this point, I'm still working on my first million - and still need that day job) lead to my taking a great leap of faith.

I signed up with a company to coach me on how to become a PowerSeller on eBay. Name: Bright Builders. You can check them and WorldWide Brands out on the Internet and find they are both represented far more highly than any detractor can throw mud their way.

The reason I'm blogging as I go is for several reasons:
  1. To tell you all this story as it unfolds - and a good story is worth retelling.
  2. To add to my research on An Online Millionaire Plan - and I've always blogged my research as I go.
  3. Teaching others is one of the most effective ways of learning and retaining new data.
At this juncture, my first coaching session is still over a week away. Too long for my taste.

Since I got access to their website, I started clicking away, downloading everything I could, and digesting all this stuff - comparing it to other data I'd already accumulated in my few years of research into online marketing.

Some data started dropping out immediately.

Napoleon Hill enters, stage left.

I started my whole online marketing research from the point of needing to sell my own published works. And the first of these was "Go Thunk Yourself!" self help techniques. That book boiled down the entire genre of self help into a study of a double-handful of highly successful authors. It turned out they were all running on the same underlying system of self help.


How this ties into eBay Online Millionaire planning? Hill starts out his "Think and Grow Rich" by requiring the reader develop a "BURNING DESIRE". In the coach-speak of Bright Builders, this becomes "Business Vision Statement". Same basic points. You figure out what you want to achieve, write it down in detail - in the past tense, as if you've already accomplished it - and then read this over 2 to 3 times daily so that you constantly hold this in front of you.

Get a copy of "Think and Grow Rich" and read this chapter. See if I don't speak sooth here. While you're at it, take a gander at the remaining ones and see if they don't also apply exactly to anyone starting an ecommerce business.

Reprogramming yourself for entrepreneurial success

And this brings up the next point. You have been trained through public school systems and all your family contacts to be an "employee" - all of your life up to this point. And the ads and programs on TV, radio, "news"papers and other sources all tend to confirm this view. Your highest achievement is to become a junior partner with a corner office. Right.

How about working any hours you choose, on whatever you like to do? And make money hand-over-fist at it?

Well, you're going to have to change that programming that we've all swallowed. This, again, brings up self-help books, tapes, videos, etc. to change your habitual thoughts in this area.

Now any habits, especially mental ones, can be changed in about 30 days - if you constantly re-inforce the new idea daily by repetition. Some people call this affirmation, others used to call it "auto-suggestion". Both have their roots in antiquity, but were most popular with Emile Coue' during the early 1900's. And fell out of favor because people didn't understand why they had to do what they did - and what underlying laws made this work.

While I've gone over this in some detail in my books, Napoleon Hill covers the essentials in his book above.

The simplicity is that you have to turn off sources of data which tell you constantly to remain an employee and surround yourself with new sources that tell you how competent you are as an entrepreneur. The new sources replace the old sources. In about 30 days, you'll start seeing the changes in you take hold. And you will also see some interesting synchronicities happen around you, as your life begins to change to reflect your new attitudes.

This happens because your thoughts and opinions create the world around you. As you change your chronic thought patterns, new opportunities present themselves and you start looking for them - and are prepared to take advantage of them as they show up. (Practically, a lot of these opportunities have always been around, but you never decided to pick up that magazine, or click that link.)

You are going to want to turn off the TV and start listening to MP3's or inspirational CD's on your daily commute instead of the radio or pop music. Keep a copy of an inspirational book or article to hand at the office, for times when you are put on hold or during your breaks. And if you get to listen to podcasts at work, then fill it with such recordings.

Listen to these recordings over and over. You learn with repetition, especially when you come back to it after a time away from it. Eventually, you'll find the datums in these recordings start to prompt you with solutions - even if you never learn the whole recording verbatim. Getting the concept and understanding of it is the way to really learn anything - not just the rote words.

End Notes

Ok, that's enough for today. There are a lot of technical details in this and I'll be going over these in future posts. They all relate to brick-and-mortar basics, most of which I've covered in the earlier posts on my blogs, but have also published in the first sections of An Online Millionaire Plan.

Here's to all of us creating the best luck possible! Cheers - and - Good Hunting!
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