Just doing some research recently and saw the convergence of web apps, mobile traffic, and the resulting decline of desktops, laptops, and the "usual suspect" sites as we know them.
This of course means that SEO will be turning a rather sharp corner - but then, they're used to it.
Turns out this isn't so different than the regular SEO world...
You start by making sure that it's properly optimized for search. Very simple. After all, the page is text and images, and Google got where they are with their search engine, didn't they?
Optimize Your Google Play Store App Details Page
How to optimize your app pageThe good news is, there are several things you can do so that more users find your app:
Alexa rankings prove why web 2.0 site traffic will help your SEO efforts.
Just did some research in looking through the top 500 Alexa sites. Not too surprised to see all the more recent approaches to getting both backlinks and traffic here.
While backlinks have been devalued lately, incoming traffic is more valuable. Some studies of how things work showed that many are going to Doc Sharing and Video sites to get their traffic up. (And use of embedding gives traffic to those sites, which raise their rank and so return with more traffic...)
As I saw what was unfolding, I kept track to see how it panned out. Now you can see that there is a definite trend happening...