How blogs and social bookmarking work together to achieve your SEO goals

I've told you ever since I found out about him that Michael Campbell was a guru to follow - a genius geek.

Reason being is that he shares his data so others can be helped.

Now, I've been also telling you for months that you want to social bookmark all your pages and blog posts as you create them, that the post-and-ping method is outmoded (because like Blogger, best blogging platforms do this automatically - and you'll be shooting yourself in the foot). Social bookmarking does this much better, especially since Google is tracking the Web 2.0 functions much tighter than organic SEO strategies.

In this excerpt from his marketing blog (and you DO want to subscribe to this one), he tells exactly how the search engines are tracking social bookmarks right back to your blog.

And as it is so easy for me to blog - as opposed to writing/finding articles and creating pages, then uploading them - I find it fascinating that one could get top Google ranking for keywords just off blogging and social bookmarking. Just make sure your blog is monetized with every link...


"You actually bookmark the individual posts - the snippet pages - from the Digg and Propeller type sites, with a few social bookmarking sites. The SEO benefit comes shortly. The process - as I call it - is Jiggling the Web. (And no... you can't do it the other way round. If the search engines already spidered your blog post on their own, you won't get any additional SEO benefit by jiggling the web. So it's important that you do the web2.0 promotion right after you post.)

The Ping calls the spiders to the RSS feeds of your social bookmark pages. (Cant find the RSS feed? Check your profile page that holds all of your bookmarks and ping that RSS feed instead. Sneaky huh?) The spiders get 'excited' about finding links from your bookmarks to the social news sites. They want to find out what all the commotion is about - that you've created - and finally arrive at your original blog post.

What happens is the process of ping -> bookmark -> social news -> blog post - acts as leverage, a catalyst that will usually boost the original blog post to the top of the rankings. If you've gone after a mid to long tail search term, and included the search term in the social news post titles, you'll probably end"

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