I assembled various pages on writing book reviews, as part of assembling an online press kit to promote my books and myself as a great radio guest. In doing this, I figured that all this could be rewritten/reauthored/paraphrased into an article or chapter (or both) for updating one of my books or to appear in An Online Millionaire Plan Newsletter (sign up here).
When I started researching keyword phrases for it, I found that there seemed to be limited competition for the long phrase "How to Write A Good Book Review." Just 4 sites seemed to be optimized for that phrase.
So I took my overlong article and split it up into four parts in order to make a mini-web out of it.
While I was working on that mini-web, I also took the first section of it and started submitting it to article directories, since it didn't show up as an article anywhere.
These mini-webs are getting easier as long as I learn and stick to the discipline of setting them up right to begin with. Of course, you have to have a great deal of attention to detail, but you do learn where to put what pretty quickly (after you go through the agony of spending a whole afternoon trying to figure out how you screwed it up - the editing program always only does what you tell it to...)
Now that the mini-web is up and some 50-plus articles have been posted, I decided to take a breather (as I just finished posting another major ebook promotion and my next step on that will be both articles, audio, and video - plus more social bookmarking.)
When I looked back on it, I could see that I needed to test my ideas on Web 2.0 with this little mini-web and from this blog.
My last claims to fame resulted from blogs. (At least the instant Google positions.)
The sequence of this test:
- Create the article.
- Keyword research for the title.
- Set up mini-web with article as text.
- Meanwhile, set article submitter program going to high pagerank directories first.
- Mini-web goes live.
- Blog about the whole thing.
- Then I'll social bookmark this blog post.
- - - -
The interesting thing is that I picked a heavy competition wordphrase, although my tools said it wasn't. I didn't get the articles submitted to the top directories first, but set the article being populated on the article directory "bottom feeders" - which is useful, but not anywhere near a top SEO tactic.
I did get some social bookmarking going, although this is still something I'm researching more and more. (There'll be a following post on this...)
Still some more to learn about SEO. While the term "book review" supposedly has no real competition, there are tons of sites out there which still trump my "optimized" mini-web.
The real deal? Go for lower-end, longer tail in order to "dominate" the rankings. My Digg post winds up higher than anything else - as will this post, after its been social bookmarked.
Right now, you get high on the rankings (apparently) by
1) having a lot of pages on your site which talk about the same thing (site LSI) or push your general pagerank up,
2) Web 2.0 attention via blogs and social bookmarks.
The solutions are the same:
1) Build several mini-webs each week which add to your mini-net. Main site needs to be purposed a bookstore or affiliate clearing-house.
2) Continue article marketing to those key article directories which actually do a) send you traffic, b) post active links which show up in SERP searches. (And meanwhile bulk post to a wider net of article directories to find more that will link to yours.)
3) Blog every mini-web you create, and social bookmark that blog post and that mini-web's index page.
BUT - the most efficient sequence right now:
A) Create your work and build a mini-web for it (plus your sales page and Clickbank links).
B) Blog about it
C) Social Bookmark the blog
D) Social Bookmark the mini-web index page
E) Comment Market this on key blogs and forums (back to a forward burner for research)
F) Then Article Market it to the top five directories.
These B - F steps are all done the same day - within minutes or an hour at best, after you've built and posted the mini-web.
Once you've gotten all this done, then you can put an article submitter posting to the "bottom feeders", long-tail article directories.
I'd also then recommend that you use other social-oriented sites, such as creating a video for YouTube and an MP3 for Archive.org - which will give you more exposure. And of course, you social bookmark all of these as well.
Looks like I've got some more notes to post on social bookmarking...