Creating the Web 2.0 buzz - Is Slideshare better than YouTube video?

Recently I uploaded what I found to be a very difficult video to reproduce.

Reason was technical - I wanted to show web pages. Because of the text size, these images are compressed during video reprocessing and aren't easy to see. While the original was 720 x 480 and plays nicely on my computer, I always get nervous when someone has to reprocess it to meet their specs.

Sure enought the video is fuzzy and you can't always read words on the pages, even when blown up to full-screen.

Here's the video as YouTube Presented it:

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But earlier I had been playing with SlideShare as this has some interesting Buzz factor of showing up on Google quite rapidly. All they want it a MS PowerPoint, OpenOffice Impress, or a PDF. They process the thing and post it for you.

And they also have another feature - SlideCast. This needs an MP3 audio posted somewhere online. Give them the URL and then you can match up the existing slides to our soundtrack.

But what is really nice (and I don't know how they do this) is that you can go full screen with their project and read every single word on that screenshot you used to create the slideshow and video with.

Check it out here:

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| View | Upload your own

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If you cross-compare the two, you'll see a marked difference in quality.

(And you'll also see differences in what was produced - I added more slides when I was creating the video. You see, I was already up into the wee hours and still had to be up and feeding livestock just a few hours later - and I didn't want to go back and re-edit that Slideshare peace to make them sync. My hoarse soundtrack is the same, though...)

The question becomes: Is You Tube outmoded? My argument is that for full-motion video - not yet. Bandwidth improving may change this, however.

But, since most of the videos I've watched are composed of photos or still images with a soundtrack, I'd say that SlideShare will be pulling a great deal of traffic away from YouTube.

Your comments?

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Creating The Web 2.0 Buzz: Beyond Search Engine Optimization

You can create a Web 2.0 Buzz which can get you both immediate and long-lasting results beyond "search engine optimization" as currently practiced.

How do you do that?

• Most SEO is built around establishing keywords prominently on your pages.
• Web 2.0 uses all the "New Media" to spread the word for you.
• When you use your keywords in your social bookmarks, your site becomes "viral" - other people spread it for you.
• Using audio, video, and slideshows, people tell others about your stuff.
• And search engines love Web 2.0 more than static pages.
• So use "New Media" to promote your static pages and get top real estate in the search engines.

This book gives you all the theory and examples of how you can create a Web 2.0 buzz and use it to bring paying subscribers to your mailing lists.

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A marketing conversation is an action verb - you have to do it...

This from a recent email I got from the folks at Constant Conversations (link below):

I worked this over when I posted Creating a Web 2.0 buzz - on "2008 presidential candidate election" with its video and so on.

But then I got to thinking. Life isn't being a one-shot wonder. After the event is over and the autograph signers have left, when they're sweeping up the confetti and tickertape - you have to go on.

One-shot wonders are just that. Bands will have a single hit. They don't go anywhere - the band like Beatles and Rolling Stones continually turn out new songs, all riding their earlier "buzz".

That's what you are working at in marketing - creating a continual buzz about your product. You are making continual conversation with your various publics and asking them what they think. Read ClueTrain Manifesto. Marketing is a conversation. Not just shouting,"BUY BEANOS -- THEY'RE REALLY GOOD FOR YOU... REALLY."

Is Google Listening to Your Conversations?


If You Don't Start It, There Will Be No Conversation

Can you imagine going to a cocktail party, business conference or networking event where you stand in the corner and not make eye contact even once and still walk out of the room with new clients?

Of course you can't.  You know that being proactive, enthusiastic  and willing to share some useful information with others is the only way to work a room successfully.

The same is true on the internet.

You've got to get your name out there -- i.e. be visible in lots of places on a regular basis -- and be the one to initiate a discussion worth participating in.

As you know from the "Starting The Conversation" section of our book, the best way to get people into a back and forth dialogue is to ask a profound question.  By that we mean one that is profound to the people you're trying to attract to your business.

Make it specific and a bit controversial and folks will be flocking  to comment. If they disagree with you or each other so much the better as it provides another opportunity to continue talking while you also establish yourself as the expert in your field.




And here's my video take on all this:



What's your take? Leave a comment...

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