Reason was technical - I wanted to show web pages. Because of the text size, these images are compressed during video reprocessing and aren't easy to see. While the original was 720 x 480 and plays nicely on my computer, I always get nervous when someone has to reprocess it to meet their specs.
Sure enought the video is fuzzy and you can't always read words on the pages, even when blown up to full-screen.
Here's the video as YouTube Presented it:
But earlier I had been playing with SlideShare as this has some interesting Buzz factor of showing up on Google quite rapidly. All they want it a MS PowerPoint, OpenOffice Impress, or a PDF. They process the thing and post it for you.
And they also have another feature - SlideCast. This needs an MP3 audio posted somewhere online. Give them the URL and then you can match up the existing slides to our soundtrack.
But what is really nice (and I don't know how they do this) is that you can go full screen with their project and read every single word on that screenshot you used to create the slideshow and video with.
Check it out here:
| View | Upload your own
If you cross-compare the two, you'll see a marked difference in quality.
(And you'll also see differences in what was produced - I added more slides when I was creating the video. You see, I was already up into the wee hours and still had to be up and feeding livestock just a few hours later - and I didn't want to go back and re-edit that Slideshare peace to make them sync. My hoarse soundtrack is the same, though...)
The question becomes: Is You Tube outmoded? My argument is that for full-motion video - not yet. Bandwidth improving may change this, however.
But, since most of the videos I've watched are composed of photos or still images with a soundtrack, I'd say that SlideShare will be pulling a great deal of traffic away from YouTube.
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Creating The Web 2.0 Buzz: Beyond Search Engine Optimization
You can create a Web 2.0 Buzz which can get you both immediate and long-lasting results beyond "search engine optimization" as currently practiced.
How do you do that?
- Most SEO is built around establishing keywords prominently on your pages.
- Web 2.0 uses all the "New Media" to spread the word for you.
- When you use your keywords in your social bookmarks, your site becomes "viral" - other people spread it for you.
- Using audio, video, and slideshows, people tell others about your stuff.
- And search engines love Web 2.0 more than static pages.
- So use "New Media" to promote your static pages and get top real estate in the search engines.
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