Showing posts with label new business idea. Show all posts
Showing posts with label new business idea. Show all posts

4/24/2008

How to make your millions through eBay - first, change your mind...

Making millions online isn't easy - but there's some "secrets" I recently got via my eBay training coaches.

Bright Builders isn't the only eBay training around, and certainly not the cheapest. However, the value I've already gotten seems worth my investment.

I'm not going to detail the training here - this isn't a sales pitch, and you'll find no affiliate link on this post. But I figure that the tons of material here, with web pages, mp3's, Camtasia videos, and all by people who are certified by eBay as knowing their stuff.

While I've only had the first lesson, I've been able to absorb most of what there is no their site and have a good idea where I'm heading with it. Down side is that this training is initially scheduled to take place every other week - which might be a good schedule for most, but I'm a bit more motivated than the regular Joe/Josie.

You see, that hefty chunk of change on a credit card is the key point to resolve. Sure they guarantee you'll make it back, but it requires you work at it. However, the idea that I can make these payments as well as cover other bills and meanwhile quitting my day job is just too much of a motivation for me to turn down.

The life of a wage-slave

Let's look at what 90-some percent of our nation does: slave for their wages. Essentially, you are giving away roughly half your waking hours each week in exchange for usually a fixed pay scale, which you hope increases each year to keep up with inflation.

Practically, you are a wage-slave and frankly are just pissing your life away. I know of people who work a factory job and set it up to get overtime for more pay. So they're working 50+ hour work and probably live no more than 1/2 hour's drive away (add an hour to their work day). Say 60 hours a week total. Now that means that their weekend is half-used up, giving them a single day of rest and then back at it again. So you can buy that big boat for the lake - you can only use it two or three times a year.

Let's talk taxes. Figure at a subsistence level, you're giving up around 30% of your pay every year to the government, most of which you'll never see again. And figure that as the government isn't popular with anyone (even those who work for it directly), you're just tossing 1/3rd of your money down the tubes. Currently, when you get overtime, it throws you into a higher tax bracket - so now you're throwing 50 % of the money you make away. At $30,000 a year, you keep $20K. At $50,000 a year, you keep $25K.

You work 50-60 hour weeks to make that $50K. So your weekend is roughly 10-20 hours usable time.

One story I was told: a girl went to college to learn the best-paid job possible - dental hygienist. After working for a year, she found out that her take-home pay was the same at full time employment as they would be if she only worked part-time. So she cut back her hours and spent the rest of the time either surfing or skiing. 20 hour work week, 50 hours personal time.

That is the insanity of paid employment - working for someone else. The more you work, the less you get paid. Adding another part-time job just kills you off slowly. No time for yourself and the taxes and deductions are as much as they can possibly take from you without sparking a revolt (known as election upset).

How working for yourself is viewed by the government

Really, this is the best way to get the most use out of your earned income. You earn it however you like, not trying to fit into a uniform schedule and dress-code that someone else considers optimal (Can you say: "Would you like fries with that?").

The government actually wants you to go into business for yourself. That's why they give "perks" to corporations. They want you to form a corporation to get the tax breaks you deserve.

Corporations are legal entities - meaning they are viewed as a person legally (where the "corpse" part comes in as part of that word). Now, despite all the class-warfare going around, you never really tax corporations. Every tax you put on them simply raises their costs - which is passed onto you with higher prices.

Corporations aren't taxed on total income - they are taxed after expenses are taken out. (I'm shorthanding this tremendously, but the basic fact are sound.) AND, the government gives out tax breaks to encourage corporations to act, invest, spend in certain ways. Like advertising is all written off, even if it didn't result in increased sales. And charitable donations (like to a non-profit you are on the board of) come out before any taxes are paid.

If you set up your corporation in states where there are no corporate taxes, then you only have to pay the Federal taxes. Now I'm telling you here to go ahead and pay all the taxes you're supposed to - but don't set yourself up to pay more than you have to.

An online business doesn't have to have an actual physical location. So you could live in one state and work for a business in another. While your servers (and bank accounts) could be in a foreign country. So, depending on the laws, you can actually set up your business to operate at a bare minimal tax level.

Or you could continue paying out the wazoo as a wage-slave here on Planet Earth in America. (And several countries have even higher personal income taxes than ours - but we are one of the top corporate taxers that exist.)

My point here is that you should be working for yourself and not the government or anyone else. Our government is telling you to set yourself up as a corporation and then contract your labor to another company - or better yet, create a new product people will buy and then sell it to them. The highest penalties they have are for people who make a lot of money personally. So you're not supposed to make money - your corporation is. That corporation is supposed to reinvest (spend) excess income and not show any income on paper. (Funny enough, it tells workers to stay poor and so pay less taxes, while corporations are supposed to stay "broke" on paper - to pay less taxes. That's just the way the system is set up.

Who actually pays taxes

The smart rich own nothing and all their expenses are paid by their corporation. They don't have earned income and so can't be taxed personally. The dumb rich pay exorbitant taxes personally, due to the amount of salaries they earn. Sure they have more money, but they don't get to keep much of it. (Politician Edwards falls in between. As a multi-millionaire lawyer, everything went to his corporation, and he paid very few dividends to himself as the only stockholder. As a politician, he campaigned for the poor, but was unable to keep his own finances secret - like the size of his house, you could see it all from a distance.)

Reagan changed the tax laws because of the problem he ran into as an actor. Finally landing a great movie role, he found that over 80% of what he was going to make went straight to the government - he was going to keep very little of it. Shortly after that, he got into politics through the Actor's Guild, and then as California's governor.

Anyway, I didn't intend to spiel on and on about taxes. It's just a point of control. Other people have it, you don't - that is, if you only work for earned income as opposed to going into business for yourself.

When you're running your own business, you can say what goes where and what expenses you are going to make - as a corporation, you keep all your money until you are done spending it and then you pay taxes on what's left over. As I mentioned before, taxes are viewed by the corporation as another expense - they are figuring out what's going to be left over to either reinvest or pay to stockholders as dividend (which can then be taxed by the government as personal income).

Who pays all taxes, actually? The employee - that working class individual and those white-collar people, all those who work for someone else and are told what to do each day as opposed to making their own decisions about what they want to accomplish that day and why.

As these politicians tell you so-and-so should pay more taxes, realize that it's probably you and me she or he is talking about.

How to really control all your own income, profits, and taxes.

Work for yourself - fire your boss.

The solution for retired boomers with fixed incomes is to put a small percentage of that aside to play with and invest in real financial independence. What they do have in spades is time. So take that time and convert it to earning income again. But what you do to earn income will mean changing your mindset from employee to entrepreneur.

If you thought taxes were bad, this is even more insidious.

Basically, you've been trained to be an employee (and dutifully pay taxes) your entire life - from the moment you were born, all the instructions and coaching and lessons you've had were entirely and completely designed to make you a creature of habit - being able to sit in a box or on a line and take whatever is dished out.

Factually, one author traced back our current educational system to the Prussian military model, which was used to create a single military force from the separated states of post World War I Germany. (Which force was then used to create World War II.) Seems the old general figured that if you kept people segregated by age and then trained them in large groups, they'd be all set to obey orders as a company or platoon.

In reality, the best schooling is proving to be home schooling (who wins all those spelling and geography bees?) and programs which are self-paced give better results. Lock-step training keeps the bulk of the class tied down to the slowest member (who is constantly getting D's and hearing about it).

But turning over a lifetime of training isn't all that hard - it takes persistence, but you've retrained yourself constantly during your life. You just have to find out how to take control over those tools you've been using all along.

Your own personal re-training tools to change your life (and make you as rich as you want).

  1. Nothing is permanent except change - and it doesn't keep a steady pace (change changes, too).
  2. You can change any habit in 30 days, regardless of how long you've had it.
  3. Your world view is reinforced by your surrounding environment.
  4. But your own thoughts are dominant over everything else. Everything else.
First, there is no permanency - stuff is changing around you all the time. Notice how that change has been speeding up lately? And it's not just the Internet - things had been speeding up before that. Probably the Magna Carta was a key point, but perhaps the Tipping point was that carpenter from Galilee... Don't know. It took us ages to get out of the Stone Age, but not as much time to move from sailing ships and global empires (East India Company) to airplanes and global corporations. And now anyone can sell to anyone else on this planet and get a product delivered that they didn't even make themselves or own the company that did.

So get over any idea that you have retired (or will retire) into some sort of Security. No security ever existed - but you do have choice. Everyone was born with Free Will - it's what makes humankind that way (and not our opposable thumbs). (And forget the idea that Social Security will be around or that you are going to be allowed to spend any of it. Nice having governments, but it's damned hard depending on them...)

Second, any mental habit you have can be changed in about 30 days if you consistently work at it. That's one serious truth. "The Secret" DVD had that number come up consistently. When I researched it out, it turned up studies by various universities which covered the findings that any mental pattern or habit or conditioning would change in 30 days (gradually) if you regularly reinforced a substitute pattern over the top of it. People were enabled to quit smoking if they consciously got a drink of water every single time they had an urge to smoke. And there are other examples. But the key point is to daily and probably several times every day (yes, that's every single day) for at least 30 days put a new pattern in effect and consciously use it - and whatever is keeping you from achieving that will dissipate or move to the background.

Third, your environment is constantly reinforcing whatever you think about yourself. For that matter, whatever you think about the world at large. Now I'm not stating you can change a Democrat into a Republican if you constantly surrounded them with campaign literature and videos - oooh, that's not a pretty picture either way... But you've surrounded yourself with stuff and that stuff is telling you the same thing back. Want to get over a nasty break-up? Get rid of anything around you that reminds you of that person. An age-old trick - taking a long vacation was also the same cure. Look around your work space, or your home and see what you have sitting there. Want to change your mind? Change your space - rearrange the furniture and fittings, or get some different ones.

Fourth, the oldest "secret" is that your thoughts make up your life. Sure - follow Earl Nightingale's "Strangest Secret", which he got from Napoleon Hill ("Think and Grow Rich"), which he in turn got from Charles Haanel ("Master Key System") and that came from Thomas Troward ("Edinburgh Lectures") who figured it out from studying each of the major religions' scriptures in their own language. Of course, even older than that is Huna, which shows that this idea has been floating around since before recorded history.

Look around your life - what you think determines your actions, which determines your results. Any attitude (or lack of it) is the difference between winners and losers in any competitive sport. Geniuses have generally a very unique approach to life, composed of both intuitive inspiration and persistence toward a goal only they can see. In both cases, it's the personal attitude which launches the progress toward the result (or impedes it).

How to apply this to make yourself an entrepreneur - and a lot of money meanwhile

The trick is that most of your attitudes are on automatic. Meaning that they have become habits.

But, you recall, habits can be changed. The trick is to set it up so that you constantly remind yourself with what you want to be, do, or have as the result. This used to be called "affirmations" - which have been widely panned because people didn't understand how they worked and how to make them work.

The first thing is to set up a vision statement that works.

Just like sales and marketing - people respond to emotions. So you really have to get into the feeling of being, doing, or having whatever you want - and in the tense that it's already there. (Check out "The Secret" DVD for more data on this - but Earl Nightingale also covered it in his "Strangest Secret" recording, available for free online.)

Now, you set up your vision statement and read it with the feeling it's already occurred - you know, full 3D full-on vision of it - two or three times every day. Follow the synchronicities and intuitions you get on this as you go.

The next thing is to have a plan. Work out backwards of what you need to do in order to achieve or acquire what you want. Getting a million-dollar income is going to mean starting out with some income weekly that you produce yourself, independent of any job or pension. Use your time, invest it, and provide some valuable service others will pay you for.

Go over Napoleon Hill's "Think and Grow Rich" again - those sections having to do with planning. The old adage applies: Plan your work, Work your plan. That plan has to align with your vision statement, has to back it up.

Review your plan weekly and write a list of To Do actions which will move that plan forward that week. And take that weekly To Do list and create daily To Do lists and follow them. Work these over back and forth - and start making that plan create your vision.

Those three steps: Vision statement, Plan, To Do's - these are everything you need to do in order to change your world into what you want it to be.

Yes, just that simple.

Now, about that environment you live in... You're going to want to do some changing here. Whatever you've put around you has or hasn't helped you become where you are today - looking at making yourself into a millionaire or at least financially independent.

Look over what you're reading and listening to (including your friends and in-laws) to see if these are helping you or hindering you. If they aren't helping you, replace them with something that is. Listening to "shock jocks" on the morning commute and horrendous news and weather on the evening ride home - these aren't making you rich. Period. Replace them with recordings by Brian Tracy, or Robert Kiyosaki, or anyone who has made themselves rich and can now talk the talk honestly.

Same at home. TURN OFF THE TV. Period. Doesn't get you anywhere. Get your news from the Internet - but don't spend forever getting it. Instead, set up a system which will give you inspirational or educational MP3's so you can transfer them to your car for the commute and also listen to them as background data.

Set up your computer to give you all the PDF's on marketing and financial planning you can find. Study these. Buy books (or check them out from the library - cheaper) and read them regularly to find out what you could be and should be doing to achieve what you really want out of life.

What you're doing is reinforcing your vision, making it become a reality around you. Bit by bit - much like building a tall and wide brick wall - that reality will start showing up around you.

Don't look for the immediate. It can happen, but look - you've taken a lifetime to program yourself into the state your end. All you've done, month after month, is to reinstate and strengthen these patterns and habits. So it might take a bit to undo it. But you'll see progress if you look for it. And when you see it, reinforce it.

Summary - let's recap:

1. You can change your world, nothing stays the same. Just take control of the change process.
2. Figure out what you want out of life - write this out in the past tense.
3. Review this daily, getting all the emotion of that - as if it's there right in front of you.
4. Get a plan that works for you so you can achieve this vision - revise it as many times as you need to when you find it needs improvement.
5. Work out weekly and daily To Do lists to get that plan accomplished. Get these done to result. Move them forward until they get done - or find out why they aren't and rectify that reason.
6. Surround yourself with supportive material - change your environment to help you make that transition into your new life.

Once you've got all this done, you can then simply change your vision to encompass a new goal. And then repeat those steps above to get that new goal achieved.

These steps aren't original to me - the authors I've mentioned above all said this same thing in their own way. And these principles are in all the major religions and philosophies on this planet.

Look, there are a lot of people wanting to help you improve your life. Tons of them. There are thousands of books and recordings which do nothing but call out for your to read and listen to them. Pick out the ones which will help you to form that new life. Study, read, listen to them. Absorb them.

And then start looking for hints, clues, and surprises around you which say your new life is arriving...

Best of luck to you and - Good Hunting!

4/14/2008

Online Millionaire eBay Training - product strategies and sources

The trick to online millionaire ebay training is in your product sourcing strategy.

There are essentially two types of sources you can find your products on ebay
  1. One-time wonders/blunders
  2. Repeatable supplies

One-time includes garage sales, your attic, cute rocks you find at the sea shore or creek. You will probably never see another one like them. They can be wonders or blunders as sales items based on a wide variety of possible variables, your headline, your copy, your photo (or lack of them), your presentation overall - and whether anyone is online when you try to sell it who wants to buy one of those things.

Repeatable supplies are from having access to the manufacturing source - or wholesaler who will work with you. But just because you have a lot of widgets doesn't mean you are going to sell a lot of widgets or that they are even worth what you paid for them.

In both cases, you have to do market research - which is not so scary or intimidating as it sounds (we don't have to be MBA's to do this sort of stuff - and practically, it wouldn't help anyway: just too simple and easy.)

Market Research - simply finding what people want to buy

Market research is finding both supply and demand, then what information you need to know, need to give - and how to supply the best service to your potential clients.

Marketing is both finding a market and building a market for your goods.

On eBay, the best tool I've seen so far was formerly "Deep Analysis" and is now called "HammerTap", after the company which made it.

This anecdote from Earl Nightingale (among others) tells the story:

One of these huge machines in a factory went down and no one could get it going again. So they called a engineer from the manufacturer to fix it.

The engineer came in, listened to all their descriptions, and to all the various attempts they had made to re-start it, as well as all the ideas they had as to what was going on with it.

The plant manager was there, very eager to have this machine running again, as anything not producing something in that plant was costing him and his shareholders money.

The engineer, after digesting all this data, went over and examined the machine carefully. He ultimately went over to one side of the machine and stopped. He put down the tool bag he was carrying and pulled out a small hammer from it. Reaching over to the side of this massive machine, he gave it a simple tap.

Nodding to the operator at the control, the starter button was pushed. And the machine roared to life.

The engineer then got out a pad and wrote out the bill, handing it to the manager.

"5,000 dollars!" the manager exclaimed. "You've only been here 15 minutes and only tapped with with a hammer! I demand a full accounting and detailed invoice on my desk in the morning!" And with that the manager stormed off into the plant.

The next day, that manager found the following invoice on his desk:

"Visiting your plant and tapping with a hammer - $1.00

"Knowing where to tap - $4,999.00"

It is that precision of knowledge which drives sales on eBay.

What threw me off of this subject was the vast amount of auctions which have no one bidding, or only a single bidder. Needless to say, this is a way to rack and ruin if you are trying to make a living from it.

The very smart power sellers make extreme use of this HammerTap tool in order to make their outrageous profits. And it's such a powerful tool that there are many, many ways to use it - but only a few which give you the data needed to create really successful and profitable auctions time and time again. The folks at HammerTap have created multiple tutorials to help people get the data they need to utilize their tool: http://www.hammertap.com/webinars_and_workshops/

I'm going through these and will tell you all the new ideas I find. Just using the tool, or using eBay is worth your own education in this area - I won't be reporting on the common data we both already know, or the specifics of using eBay and setting up auctions. There are too many great books out there (as well as cheesy also-rans) which give you all this data.

Now for the new stuff ...

In this workshop, Long-Term Profits with Market Research and Product Sourcing, Jen Cano discusses some basics from her book "eBay Performance: Selling Success with Market Research and Product Sourcing". These are found in forums hosted by eBay for their community.

She talks here about a Turnover Principle, meaning that your market is constantly changing, and you need to be able to change with it. With few exceptions, you can't continue to just sell one or a few items and not eventually exhaust your market. Unless you sell food and have no competitors, you will have to be researching new products continually as part of your regular routine.

The turnover principle consists of three parts:
  1. Research
  2. Source
  3. Sell
Three benefits she mentions for keeping these three points constantly in play:
  • You focus on profit by being pro-actively seeking out new products (or revamping old ones) instead of reacting to unanticipated challenges.
  • You have in-demand products in the market weekly, because you're phasing in new products as you phase out the old.
  • Changes in demand don't surprise you - you'll know how to predict change and produce your buyers' needs and wants, having it ready for them.
Let's take these three turnover principle points one at a time:

1. Research - use HammerTap/Deep Analysis to find what sells, when, and how. This program can do some incredible things - right down to which keywords are in what high-selling items. And also will tell you if enhanced options (you pay for) have been associated with that item. Using an analysis program like this makes sure that you are always on top of changes and can review your existing items and phase out items where competition has become too extreme, or demand has slowed (snowboots in summer?). Research should be daily or weekly in your schedule.

2. Sourcing should be a regular part of your schedule. Finding new, lower priced, or improved service in your suppliers is a constant. When items get to be more common, your prices should drop from your supplier. Also, suppliers are in the same game of constantly finding new items or better rates from the manufacturers - so that they in turn can sell more, or phase them out when they don't sell as well anymore. So your sources should be improving and helping you with more discounts, or better rates on your dropshipping - or simply telling you that they have a hot new item which should be selling well for you. Always look to improve your sources.

3. Selling is something that you constantly work to improve - usually through bettering your copy or headlines - or simply by using different strategies for selling. Jen's recipe for this:
"Start out simple, by selling smaller, lower margin items.
Earn your customers quickly through loss leaders.
Once you have customers, please them beyond their wildest dreams!
Broaden your product mix.
Get into trends early and monitor their progress.
Up-sell, cross-sell, and add value."
In this, she has three selling strategies - which are time worn:
  1. High Volume in listing success rates - high volume sales yield greater profit in the long run, even though profit per listing is less.
  2. High Profit in average selling price - greater profits per sale will give you long run profits, even if your conversion rate is lower (fewer completed sales per number listed).
  3. Balancing Profits versus Volume - going for the balance between lots of listings completing and the highest possible profit for each one.

Obviously, you can see how these work in various examples.
Wal-Mart and Dollar General are under the first. Stores on Rodeo Drive in Beverly Hills are in the second. Mid-range store chains like Target, JCPenney's, Walgreen's - these are in the middle tier of these. Even bookstores like Barnes & Noble, Border's and Amazon are in that middle tier.

Your own auctions might have these different strategies for each type of item.
  • One-up items might be for best profit per sale. Especially collectibles. List these several times, even with reserves if needed.
  • When you have bulk in something that a lot of people want, you might go for more repeating sales and have a higher percentage of completed auctions - and get a lot of subscribers for your list (who you can tell what new items are going up for auction...)
  • If you can get a bulk (or small-bulk) amount of a generally higher-priced item that is selling good right now, you could use the best of both worlds and get the maximal profit that way.

Your strategy depends on what you're selling. And HammerTap allows you to simply determine which strategy to apply, based on the records they pull from eBay for you. But check out their tutorials (like the one this is based on, linked above) for the details on how to do this. Being able to quickly digest all this eBay data from a single database screne is much easier (and faster) than trying to study eBay data across their thousands of categories and millions of auctions.

Our use of this is to point out the three strategies which can be used on your own online marketing, regardless of what your niche is. I don't know that eBay data can or can't be used reliably outside of eBay itself. Certainly eBay buyers follow the trends and fads. But you can see how this principle above explains how regular brick-and-mortar sales work - which is the same basis for all online marketing.

Jen next tempts us with other interesting uses for HammerTap:

  • Day and hour to begin and end your listing
  • Type of listing to choose
  • Starting prices which cause a bidding frenzy
  • Listing length to capture interest and sales
  • Successful title words
  • Seasonal trends (you can even check last years trends)
  • Size of market for the product
  • Whether demand is rising or falling

But again - check out that forum linked above, plus the other links available on the HammerTap site.

Mimicking and Follow-The-Leader

You can learn a lot by doing what other leaders selling your products are doing. Check out their patterns of sales, in all characteristics: copy, start times, end times, pricing, features. By doing what they are doing (don't plagiarize) you can get similar results to theirs.

One caveat - they'll leave the market faster than you and start new products sooner. So you won't make their profits, that is until you learn how they do their stuff and start becoming a market leader yourself.

That requires homework. HammerTap will show you who the market leaders are - and then you can find out what they are selling, selling routinely, and what their completion rates are - how many auctions they post and how many actually finish. That homework will tell you whether you should get into that market at all.

Jen says in her next HammerTap forum that if over 50% of a market is occupied by newby, casual sellers, that market can be occupied profitably.

You want to perform better than average, which means you have to offer specific products and promote them with good headlines and copy.

To determine change in your market, you want to track how that market has been doing. While you could simply track this from week to week, you can also generate weekly reports from within HammerTap's database to see if the sales have been improving or declining. You aren't working with a month's average, but looking at each week by themselves. (And don't forget to check last year's sales trends of this type item to see what the seasonal sales are - but note that new items last year might not sell as well once they reach distribution peak and there is lots of competition for them.

The Product Life Cycle is briefly described as:
  • Ascendant - new product, expensive to manufacture, bugs are being worked out, few people know about it.
  • Peak - Lots of sales, cheaply produced, lots of distributors - this is where the bulk of sales are done.
  • Declining - becomes a niche market instead of widespread. You can get stuck with pallets of goods which no one wants to buy. (Picture a lifetime supply of laundry detergent sitting in your garage.)
Notes on this description:
  1. Products can go through this more than once. Especially some 20 years later when someone finds the "retro" look. Collectibles are examples of this - as well as Disney "re-releasing" their "classic" movies as a "limited-time offer".
  2. The declining side is also a time to sell accessories or their particular battery. People have the product and now want the stuff to go with it - or can't find replacement parts anymore. There is a local tractor supply business who makes their money buying up old tractors, and then selling their parts all over the planet.
  3. With marketing, especially to niches, you can revive the market product cycle - and maybe create a fad while you're at it.
  4. A saturated market isn't the place to be. Low profit margins and it easily tips over into a declining market. The two profitable places to be are when the demand is ramping up (few competitors, even though the items are pricey) and the declining side (where you sell accessories and replacement parts - or replacement items).
Time you spend on Auctions - versus the rest of your life

I got a freebie "Interviews with Power Sellers" in the mail, on a CD. (Nice packaging.) When I started going through most of these, I found that they spend varying time on their production. Most over a 40 hour week, one at 60 hours.

Their problem, for the most part (I did find one who only spent 20 hours a week) was that they weren't working efficiently. Sourcing for most of these were through the time-consuming work of attending auctions, garage sales, and clearances. They did no real research through a program like HammerTap and so couldn't work efficiently. Consequently, most were running at about 50% sales ratio. Now, as I noted above, you can definately be profitable at this.

BUT - you can't get time spent back.

My ideal is to replace my part-time day job with my part-time (20 hour's) eBay sales job. And make 2 or 3 times as much or more. The idea here is to enjoy what I'm doing and then get onto something else I enjoy doing. Compartment my week so that I never get "burnt out" on anything, but can move from one to another during the week, or during specific times during the day.

I farm in the morning currently, spend the afternoon and evening on research and studies, then do a couple of 10-hour days on my day job (which just pays my bills). My current research is moving me over into understanding how auction sales works, which will build up my back end (of necessity) and move me over into making profits from all my research and writing.

While I do 60-70 hour weeks, I like everything except the day job. And that's changing.

Here is the reason for the Online Millionaire Plan - move yourself over into control over your own life, making the money you want to buy the things and help the people around you - just the way you want to. The underlying foundation of this is to return choice to your life, over your life. Quit enabling people to control and chose for you, over you. Start living for yourself.

You see, giving up control completely is slavery. Giving up control partially runs the gamut of Communism, Fascism, Socialism, Totalitarianism, and a whole lot of other -ism's. Regaining maximum control doesn't mean complete capitalism either - but it will mean that you are deciding for yourself within the data and choices you have about what you are going to do with your life and what world you are going to create around you.

- - - -

And so this blog post ends for today.

I'm starting to see the end of my theoretical studies and will probably post some items for sale this week, with auctions that end sometime next week or this coming weekend (depending on what the best days are for these items). Once I get my feet really wet with what I have around the house, I'll probably jump in with Wholesale Brands and start drop-shipping away - small at first and then build up my profit (reinvesting this) to buy larger items with bigger profit margins.

But a few more tutorials to finish tonight and we'll see what tomorrow brings...

4/13/2008

Why Market on Ebay - key concepts and how to's

Market on eBay - because it's the closest to perfect market we have right now.

A market consists of buyers and sellers.

Any price is set by an agreement between buyers and sellers. This may be tacit or negotiated.

The best market has a conversation between the buyer and the seller. Open-air markets are the best at this, since you can see both what is being offered and its quality, as well as play the horse-trading game with the seller. Both of you end up satisfied that you got the best deal for the circumstances. But the buyer who went before and the one that comes after gets a different deal - your price is custom-made for you.

Online auctions are near perfect (especially eBay) as you can see the product info. (As well, you can link product pages to your eBay item, which could contain videos and product manual PDF's, etc.) The seller has to start off the auction at an attractive point, otherwise people go to competitive sellers or suppliers. So the buyer more than likely can get that item cheaper than through brick-and-mortar sources (though in many cases, the ease of buying through eBay and home delivery is worth paying slightly more than driving and paying local sales taxes).

The 4 points of economics at play

Besides supply and demand there is also information and service. All four factors inter-relate with each other simultaneously. You are selling a widget. If you just put up, "Widget. Starting Bid $.99". Not many takers. Add pictures - you get more interest. Add an interesting headline and copy - more takers. This is information at work improving demand.

Now, if you have a poor record - lots of negative feedback - your supplier may not want to sell the product to you. I've heard of several sellers who block problem buyers from bidding on their items. One problem purchase (go ahead and be snide, rude, or nasty) and they don't want to do business with you ever again. This is information decreasing supply. Get on their bad side and now you have fewer suppliers for that product.

More information, or having multiple copies of an item might drop prices. On the other hand, I've heard a local scheme where three Angus breeders in different states are partners. Each has a major sale every year for their "particular" genetic line of beef. Each partner attends each sale and "bids" high on aution items - taking the top line item (usually a prize-winning bull) into the 10's or 100's of thousands. Of course, the bull never actually changes farms, just ownership on paper. (They ship the semen to the partner instead.) But you see, it's a paper deal - not actual. These partners are already sharing resources in this line of work - they're partners. But that top bid drives up all the lower bids into the thousands. And those bulls are delivered. Lots of supply, but the overall value is driven higher based on an inside marketing campaign. Profits are higher.

Service also figures. There is an auto-repair business locally who does nearly no advertising other than the yellow pages - so people can find their phone number. But he is flooded with business. Because he services each person as fast and professionally as he can - because he knows that all of his business is local and depends on repeat and referral business.

Another version of this is adding bonuses - providing better service with every purchase.

Inverses of these also work - like telling them that the offer expires (like auctions). You have a limited time for this offer, and it may never be repeated at this (low) price. That information increases demand and by limiting supply. But the product didn't change, just the artificial time-window. That product might exist in massive volumes at the warehouse, and many versions at the seller's website - but this exact particular offer is going to expire "if you don't act quickly..."

Similarly - "I'm only going to sell 500 of these and then destroy the mold." Disney pulls a great one with their DVD's and videos: "...for the first time this decade, and available only until sold out, we've reproduced this classic movie..." Of course, then they bring it out again in 5 years in a slightly different format - they can do this as many times as they want, since they have the masters locked up in their digital vaults.

And, finally, the common and ordinary can be arbitrarily distinguished from other (identical) products. "I've personally re-edited this from the online versions to ensure that you have complete ease of reading both online and in print." But the text was scraped or downloaded from a public domain site. It's better service, which also increased demand. It also lowers supply, since no one else has this particular version.

7 Types of Headlines - 7 Common Benefits for any product

There are at least 7 types of headlines you can use to attract interest and state/imply a benefit:
  1. Promise a Major Benefit
  2. Ask a Question
  3. Offer a Solution to a Problem
  4. Give a Warning
  5. Flag Your Target Customer
  6. Use a Testimonial
  7. News Announcement
These are pretty self explanatory. Each draws in the customer in some manner, either saying why this is good, or what you should look for, or who says its great, or "Hey Baseball Lovers...", etc.

But you can see that these apply to every product you've ever used or looked at. Take apples and you can think up an example of each of these.

This is an interesting list I ran across in this research and included it as it updates all I've told you (here or in the book) about headlines. Basically, you are providing beneficial information in each category, but they are also a way you can quickly re-write an eBay auction entry without having to re-write all the details and re-do your keyword research, etc.

Otherwise, what I've covered before on copywriting holds. Tell a story, engage the audience on an emotional level, be personal in your writing style, etc.

Essence of eBay marketing is learning to walk before you try to fly.

You want to
  1. first, sign up on ebay
  2. second, buy something on ebay
  3. third, find something to sell on ebay
  4. sell it
  5. fourth, find something profitable to sell on ebay and sell it
  6. find repeating, profitable items to sell on ebay
  7. cut your overhead
  8. improve your profits.
First, get registered. Simple. Any name will do, but you can also use keyword research if you know how you want to brand yourself. The thing is to get started - and you have to sign up with eBay.

Next, go buy something - so you have the buyer's experience. Doesn't have to be something big, just get the data.

After that, look around your house and find something to sell. You have to be able to ship it (cheaply) and something you don't have to explain why it's missing...

Now - sell it. Go through posting on eBay and endure the wait. Ship it promptly, get the feedback (and payment). Review what you just learned from it. (Of course, you are doing all sorts of homework by reading all the PDF's you can find, taking courses, etc.) But get your feet wet - really wet. The more the better.

Next - find something profitable. Means you buy something and sell it for more than you paid, plus fees and shipping costs (not necessarily your time at doing it). But you get a tidy return after you've covered all your overhead (and taxes are overhead).

Here's the next step upward - find products you can buy and sell on a regular basis at a profit. Means you either make the product cheaply, or buy someone else's manufactured product cheaply - then you post it on eBay and sell it on a consistent basis for a profit. The more profits you make, the more you can invest in other products to sell - plus you can set it up to work less at your day job (or quit it entirely) if you can cover your other life-bills.

And now you can start figuring out where your costs are. If you produce the product, can you do this more cheaply? If you buy the product from someone else, would it cost less if you buy more at one time (volume discount). Can you use cheaper packaging?

A hidden cost is your own time. I've seen some people spending 60 hours a week at their auction business. Time is something you don't get back, no matter how you invest it. Being rich is great, but can you enjoy it? If you enjoy everything about auctions and it's improving your health - fine. Otherwise, look to see if having someone else drop-ship your goods will pay you back. The idea that you can leverage your time off into new business opportunities. Or you can work as long as you can everyday and peak out - you can't increase your income because you'd have to hire someone and you can't afford it. So look over your operation and look for time savings as well as money savings.

Improving your profits goes along with the savings. But if you improve your description copy and headlines, this might make more sales for you - at higher prices. Less work, more money for what you're doing. As well, look over what you're selling and see if you can find more profitable items to sell. Keep those proven items, but as you find more profitable ones, keep these relegated to your web-site and sell them for a fixed price. Same goes for loss-leaders, selling something below cost in order to get their email so you can offer them other products. Or just invite them all to your website for fixed (low-price) items they can buy direct without having to wait out an auction.

In all these, you want to offer someone something they can use to improve their lives - at the least work and cost to you, as well as the most income for each item. Play these all back and forth and you'll wind up with a great lifestyle and just as much work as you want to put into it.

Get more prospects through your auction listings

An interesting thing I ran into was the point that you can link to a "more info" page on your own site (while you can't send someone blindly to your site). Now on that page, you can (subtly) offer other offers on that page, such as sign up for special offers, etc. as well as providing links to your online catalogue of products.

To avoid violating eBay's limits - these should really be no more than links at the bottom, although it's arguable that a sign-up box on the right side would be permissable, as well as a list of product categoriess and/or PPC ads there.

But that's a hot, new cross-over business idea for your marketing. Leverage your auctions to get leads to your site - without violating eBay's silo rules.

And if you are personally shipping the product, make sure you include a flier or catalog - at least a single page with this month's offer and your website. Info products on CD - simple, give a PDF catalogue with all your links included, plus a form that sends data to you. Bonus for them, pre-sold lead for you. Don't forget offering the up-sell version to that product, while you are cross-selling them.

Now you can also harvest the emails of all bidders - offer them all a free bonus on the web site for visiting, another for signing up. And of course, there are always sending them to a thank you page with these offers on them.

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That's about all for today. Studies continue. I'm getting into the hands-on stuff tomorrow and will tell you about my test-cases as I go.